British luxury lab-grown diamond house arrives in India with a statement boutique in Ghatkopar — and a disruptive debut offer of up to 100{d5e41b85fe71e33b0fc4799c60c0d67cfb05958aeddd7006abb50011be1da883} off on making charges and 15{d5e41b85fe71e33b0fc4799c60c0d67cfb05958aeddd7006abb50011be1da883} off on diamond prices
Mumbai, 23 April 2026 — Blu Diamonds London, the British luxury lab-grown diamond jewellery house, today announced the grand opening of its first India flagship store at R City Mall, Ghatkopar West — marking the brand’s highly anticipated entry into one of the world’s fastest-growing fine jewellery markets.
Located on the Ground Floor, North Wing of R City Mall — directly opposite Mia by Tanishq — the boutique brings Blu Diamonds London’s signature aesthetic to Mumbai: arched niches, a cream-and-gold palette, a chandelier-lit interior, and monogrammed display cases showcasing IGI-certified diamonds (1.0–1.5ct solitaires) set in SGL-certified jewellery in VVS1 clarity, E-F-G colour, set in 14kt gold.
The launch was marked by an intimate influencer and press preview, with Mumbai’s fashion, beauty and lifestyle creators getting a first look at the Forevermore, Radiencia and signature solitaire collections — and trying on pieces in a boutique setting that the founders describe as “a little corner of Bond Street in Ghatkopar.”
A new category, priced for a new India
Blu Diamonds London is built on a simple proposition: real diamonds, ethically grown, at a fraction of mined prices. Every stone is IGI-certified and visually, chemically and optically identical to a mined diamond — but significantly more accessible, and entirely free of the ethical baggage of traditional mining.
To mark the Mumbai launch, the brand is running its most disruptive offer yet: up to 100{d5e41b85fe71e33b0fc4799c60c0d67cfb05958aeddd7006abb50011be1da883} off on making charges, plus 15{d5e41b85fe71e33b0fc4799c60c0d67cfb05958aeddd7006abb50011be1da883} off on diamond prices.
Quotes
Bhavin Rupani, CEO & Co-Founder, Blu Diamonds London:
- “What has changed in this generation is the customer — she is informed, she is global, and she refuses to pay a premium for legacy alone. Blu Diamonds London is our answer to her.
Lab-grown is not the future of diamonds; it is the present. And R City is only the beginning.”
Nirav Gosalia, CMO & Co-Founder, Blu Diamonds London:
- “We didn’t want to open ‘another jewellery shop.’ We wanted Mumbai’s first true lab-grown luxury destination — a space that feels like Bond Street, priced for a modern Indian Walk into our R City flagship and you’ll see a 1.5ct solitaire at a price that, frankly, most people don’t believe until they hold the certificate. That disbelief is the entire business.”
Why R City, why now
Mumbai’s eastern suburbs have emerged as one of the city’s most affluent and underserved luxury catchments. R City Mall — one of India’s highest-footfall retail destinations — was a deliberate choice: premium adjacency, daily footfall, and a shopper who is increasingly brand-aware but price-rational. The Blu Diamonds London store sits directly opposite Mia by Tanishq, a positioning the founders describe as “the most honest comparison we could ask for.”
About Blu Diamonds London
Blu Diamonds London is a British luxury lab-grown diamond jewellery brand offering IGI-certified solitaires, bridal jewellery and everyday fine pieces, crafted in 14kt gold. Every Blu Diamonds piece is ethically grown, conflict-free, and backed by full certification. The brand is led by Bhavin Rupani (CEO) and Nirav Gosalia (CMO).
Flagship Store: Ground Floor, North Wing, R City Mall, Ghatkopar West, Mumbai
Website: bludiamonds.com
Instagram: @bludiamondsforever
Contact: +91 90906 26255 | info@bludiamonds.com
