SRAM & MRAM Group Joins Hands with Paradigm Pictures to Redefine Entertainment
In an exciting move for the M& E industry, global conglomerate SRAM & MRAM Group announced its merger with renowned film production company Paradigm Pictures AD Ltd. The grand unveiling of this partnership took place at Warren House, marking the start of a unique collaboration that blends luxury, technology, and storytelling.
A Bold Vision for Entertainment
Dr. Sailesh L. Hiranandani, Chairman of SRAM & MRAM Group, and Mr. Arvind Dharmaraj, Chairman of Paradigm Pictures, were present at the event. This merger represents SRAM & MRAM’s entry into the entertainment sector, combining its technological expertise with Paradigm Pictures’ creative storytelling to introduce a new era of cinematic excellence.
The Power of SRAM & MRAM Group
SRAM & MRAM Group is a global leader running businesses in technology, finance, healthcare, energy, and infrastructure.
Dr. Hiranandani shared their ambitious plans, saying, “We aim to create a world-class film city that merges cutting-edge technology with top talent from Europe and the US to revolutionize storytelling.”
The Upcoming 50-Acre Film City
A key highlight of this merger is the proposed development of a state-of-the-art, 50-acre film city. Designed to be a global benchmark, the facility will include:
- World-Class Studios: Advanced VFX facilities, along with top-notch dubbing and editing suites.
- Luxury Preview Theatres: Five Dolby Atmos-equipped theatres for press screenings and exclusive previews.
- Opulent Lodging: Ten premium resorts with private pools for celebrities and high-quality accommodations for film crews.
- Recreation Spaces: Cafés, pubs, conference halls, and event venues for launches and celebrations.
Paradigm Pictures: A Force in Storytelling
At the event, Paradigm Pictures showcased its Cannes award-winning short film. Known for gripping stories like V1 Murder Case and Harkara, which achieved massive streaming milestones on Amazon Prime, the studio has firmly established itself in global cinema.
With seven projects in the pipeline, Paradigm Pictures continues to push creative boundaries, building impactful narratives that resonate with audiences.
Big Plans for Pan-Indian and Global Productions
The merged entity will kick off its first slate of five films once the film city begins construction. These projects, inspired by novels and real-life stories, will feature celebrated actors from across the globe and combine traditional storytelling with global filmmaking techniques.
The partnership also aims to expand into the European and American markets, showcasing talent on an international platform.
Collaborating on the Nordic Casefiles Trilogy
As part of the merger, the alliance with RingDance Entertainment will bring the Nordic Casefiles trilogy to life. This includes:
- RUUD & MILD: Nordic Casefiles (Game): An interactive mystery-solving experience.
- BIRD WHISPERER (TV Series): An exploration of Scandinavian crime stories.
- PARISTAN (Feature Film): A gripping tale of a father searching for his missing son in Stockholm.
An Evening to Remember
The event was graced by dignitaries from BBC, Netflix, and associates of Oscar-winning director Danny Boyle. Awards were presented to honour contributions to technology, the arts, and sustainability.
A New Chapter in Global Entertainment
This merger between SRAM & MRAM Group and Paradigm Pictures marks a transformative moment in the entertainment industry. With innovative projects and a world-class film city in the works, the collaboration promises to captivate audiences across the globe.
